This abstract was originally published as Predictions: 10 technology trends in marketing for 2021 by ROSALYN PAGE (CMO).

 

While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021.

There is going to be a massive shift to remote culture and management. “This will present huge challenges for communications, how people interact, how individuals are managed and how companies view and measure performance. The key will be replacing all the in-person communication that happens informally somehow and keeping people aligned and motivated,” says CloudCheckr CEO, Tim McKinnon.While 2020 might have been the year of accelerated digital transformation, marketers will have a host of other technologies on their radar in 2021.

There is going to be a massive shift to remote culture and management. “This will present huge challenges for communications, how people interact, how individuals are managed and how companies view and measure performance. The key will be replacing all the in-person communication that happens informally somehow and keeping people aligned and motivated,” says CloudCheckr CEO, Tim McKinnon.

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